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Actionary Research

Market defining research to power your decision making and inform your strategy.

    • Best Practice Research
    • Customer Service Leaders

    Navigating the Disruption: Balancing AI Integration and Workforce Engagement Management

    • May 17th, 2024
    • Jim Davies
    • 8 min read

    The proliferation of Artificial Intelligence (AI) in Contact Center as a Service (CCaaS) and CRM Customer Engagement Center (CEC) solutions offers features to maximize contact center agent effectiveness. However, organizations must balance leveraging AI benefits with maintaining the core principles of WEM to ensure staff remain happy and productive.

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    • Best Practice Research
    • Marketing Leaders

    B2B CMOs Should Strategically Apply AI in Marketing to Drive Growth

    • May 3rd, 2024
    • Simon Harrison
    • 7 min read

    AI vendors now offer more support for typical use cases such as lead scoring and propensity to buy. However, CMOs must realize more from AI to justify investment, like improved personalization and customer journeys. The data strategy and Martech stack are causing roadblocks — a more strategic approach will enable CMOs to drive AI-powered growth.

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More Research Being Baked

It was a real pleasure defining Actionary's 2024 planned research, officially as agenda manager, something I enjoyed doing at Gartner for many years. Actionary advisors are proven thought leaders who possess a fervent drive to shape the future and a commitment to disseminating essential best practices that enable organizations to realize their strategic objectives. So, I wanted to create an agenda that mattered.

Throughout 2024, the overarching theme of our research is “clarity”. Amidst the myriad of technologies, perspectives, and promises, navigating an efficient and effective path can feel daunting. At Actionary, we aim to cut through the hype, inaccuracies, and contradictions, providing a much needed oasis amidst the information sandstorm.

New content will be added monthly. If you have suggestions for topics you’d like us to cover, wish to participate in our research directly, or simply want to subscribe and impress your colleagues with newfound insights, please do not hesitate to contact us.

Jim Davies
Co-Founder and Executive Partner
Actionary Ltd