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B2B CMOs Should Strategically Apply AI in Marketing to Drive Growth
AI vendors now offer more support for typical use cases such as lead scoring and propensity to buy. However, CMOs must realize more from AI to justify investment, like improved personalization and customer journeys. The data strategy and Martech stack are causing roadblocks — a more strategic approach will enable CMOs to drive AI-powered growth.
More Research Being Baked
It was a real pleasure defining Actionary's 2024 planned research, officially as agenda manager, something I enjoyed doing at Gartner for many years. Actionary advisors are proven thought leaders who possess a fervent drive to shape the future and a commitment to disseminating essential best practices that enable organizations to realize their strategic objectives. So, I wanted to create an agenda that mattered.
Throughout 2024, the overarching theme of our research is “clarity”. Amidst the myriad of technologies, perspectives, and promises, navigating an efficient and effective path can feel daunting. At Actionary, we aim to cut through the hype, inaccuracies, and contradictions, providing a much needed oasis amidst the information sandstorm.
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Best,
Jim Davies
Co-Founder and Executive Partner
Actionary Ltd