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Research and Advisory to support the most important decision makers in the world.
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Insight-Driven Decisions For Strategic Advantage
Actionary helps organizations navigate complex challenges, identify new opportunities, and align their strategies with evolving market conditions. Leverage data-driven intelligence and deep market understanding to improve outcomes.
Research
We distil industry trends and our own deep analysis to write thought leading research that can be trusted to inform the most important decisions.
Advisory
We help organizations navigate complex challenges, identify new opportunities, and align their strategies with evolving market conditions.
Insights
Random thoughts and insights that are topical are shared through our insights blog. Worth checking back now and then to see what’s new.
Sell The Sizzle: The Importance of Messaging in Marketing
Simon Harrison, Actionary founder, Analyst and Executive Partner, had the privilege of discussing the importance of research and actionable insights in business decision-making to drive growth as part of a “Pivotal Systems” podcast. Learn about how being better informed about market dynamics and buyer preferences will help achieve strategic goals. Get tips on using research to inform marketing strategies and messaging, and the importance of selling the ‘sizzle’ rather than product features.
The series includes interviews with leaders and high performers who share keys to thriving and success, hosted by Alex Mehran Jr. and Robin Yeganeh, Ph.D. The hosts are passionate about developing people, systems, and communities that facilitate personal and professional success. The podcast emphasizes practical wisdom, with the hope of disseminating crucial information across a host of business and well-being related topics.
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Latest Research
Solve The Deep-Rooted Strategy Problem Affecting Marketing and Sales
Sustainable business success is built on strategic alignment, organizational design, and execution excellence. Many companies turn to Sales or Marketing adjustments when growth stalls, but these are often symptoms of a deeper strategy problem. Without a clearly defined corporate vision, a structured approach based on strategic execution goals, and alignment across departments, businesses risk declining relevance and related revenues. This research explores why execution fails, how to diagnose the root causes, and what leaders must do to transform strategy into sustainable growth.
Read MoreCreate an Architecture of Trust with the Latest in AI-Related Data Security
Artificial Intelligence (AI) introduces new, often overlooked risks that require an understanding of new security concepts and a modern approach. Vendors must recognize the limitations of traditional security practices in addressing AI-specific challenges such as adversarial attacks, new data extraction techniques, and regulatory compliance under new laws like the EU AI Act.
Read MoreBeyond the Hype — Realigning Customer Service Strategies for Real CX Impact
The customer service technology landscape is rapidly evolving as vendors seek to deliver more comprehensive Customer Experience (CX) solutions. Despite the promise of an enhanced service value proposition, many offerings fail to meet expectations due to their complexity, scope, and developmental immaturity. This research explores the changing dynamics within the customer service vendor market, highlights the key challenges faced by both vendors and organizations, and offers actionable strategies to implement a more integrated and future-ready approach to customer service.
Read MoreHow CCaaS Vendors Can Remain Relevant in a Shifting CX Landscape
As the CX landscape evolves with AI advancements and greater data integration, CCaaS vendors face growing competition from CRM and UCaaS providers. This note explores key strategies for CCaaS vendors to remain relevant, emphasizing deeper partnerships, technology innovation, and holistic solutions that deliver value across the entire customer journey.
Read MoreAdvisory with a different approach
Actionary advisors and executive partners are helping the most important leaders in the world. Book a free initial discussion about a problem or an ambition or brief us on your technology so we can help your clients.
