VoC Project

Know What Customers are Thinking

The Voice of the Customer (VoC) Project by Actionary is a consultative service designed to guide clients in selecting and utilizing the most effective methodologies and technologies for capturing and acting upon customer feedback. This project includes a complete review of existing customer journey practices, technologies used, the processes and measures in place.

This project is focused on empowering businesses to deeply understand their customers’ voices and translate this understanding into impactful business actions. By advising on the best practices and tools for VoC initiatives, Actionary helps clients optimize their approach to customer feedback, leading to enhanced customer experiences and business outcomes.

Key Components:

Methodology Guidance: Advising on the most effective methodologies for gathering and interpreting customer feedback.
Technology Recommendations: Identifying and suggesting the best technologies and tools for VoC analysis and implementation.
Strategic Action Planning: Assisting clients in developing strategies to action customer feedback effectively, leading to tangible improvements in products and services.
Data Analysis and Insights: Providing expertise in analyzing customer feedback data to extract meaningful insights.
Integration with Business Processes: Ensuring that VoC strategies are seamlessly integrated into existing business processes for maximum effectiveness.
Training and Support: Offering comprehensive training and ongoing support to ensure successful implementation and utilization of VoC methodologies and technologies.

Ideal Clients:

Businesses seeking to enhance their understanding and responsiveness to customer feedback.
Companies aiming to implement or upgrade their VoC strategies using the latest methodologies and technologies.
Organizations looking to transform customer insights into effective business actions.

Key Benefits:

Improved accuracy and efficiency in capturing the voice of the customer.
Enhanced ability to make informed decisions based on robust customer feedback analysis.
Strategic alignment of customer insights with business improvement initiatives.
Greater customer satisfaction and loyalty through responsive and effective action on feedback.
Continual evolution and improvement of VoC strategies with expert guidance and support.

The Voice of the Customer Project by Actionary is a comprehensive service that enables businesses to adeptly harness customer feedback, turning insights into strategic actions for improvement. Through expert advice on methodologies and technologies, this service ensures that businesses are equipped to listen to, understand, and effectively respond to their customers’ voices, driving enhanced experiences and business success.

An in-depth assessment to customize the Actionary Voice of the Customer Project to the client’s specific needs follows an initial consultation. Book an Inquiry or Connect Now.

Deliver on Strategy Goals: Leverage ideas and insights, that reflect market conditions and challenges, in a coherent strategy that is actionable at the corporate and business unit levels. Coordinate across the c suite to accelerate execution of planning and implementation.
Deliver on Customer Promise: Create a mutually beneficial relationship between business and customer. Rethink the benefits of CRM technology to deliver on company vision, improve customer and employee process and deliver on customer promise. Measure success against customer engagement strategy.
Create Valued Experiences: Workshop customer journey needs to inform a strategy and execute on it. Enable consistent personalized customer journeys that align with brand values. Understand Customer Effort Score (CES) and, its evolution, Customer Value Score (CVS).
Learn More from Customers: Set up the program that manages the collection and analysis of the myriad of customer feedback sources available and ensure relevant actions are presented across the enterprise.

Feedback Review
A deep dive into how customer feedback is being received, processed and acted upon.

Technology Process Review
Understand how BPA technology could transform existing technology enabled processes.

Trends Review
Make informed decisions based on the trends shaping your specific market.

Strategy Content Review
Sanity check your strategy story and how the message is being shared.

Landscape Review
Know the current and emerging related technologies. Understand how they fit with yours.

Trends Review
Make informed decisions based on the trends shaping your specific market.

Dedicated Research
Research something specific to inform decisions that define the future.

C Suite Team Briefing
Complete what you need to know. Can join the normal Monday morning meeting or be as part of a project.