Written Research Project

Target Understanding Markets or Technology

The Written Research Project by Actionary is designed to provide in-depth, tested, and market-validated research tailored to inform critical business decisions or key market messaging. This project is ideal for organizations seeking a thorough understanding of specific technologies and markets, aligned with their strategic ambitions. Our research is not only exhaustive in its scope but also crafted to be actionable, enabling companies to effectively communicate their story, guide their marketing strategies, and make informed buying decisions. The findings are presented in a format that is directly applicable and can be readily assigned to different leadership team roles for implementation.

Key Components:

Customized Research Focus: The project is tailored to the client’s specific technology and market interests, aligning with their unique business ambitions and goals.
Extensive Market Validation: Our research methodology includes thorough market validation to ensure the accuracy and relevance of the information provided.
Actionable Insights: The final deliverable is designed to be actionable, providing clear and strategic insights that can be directly applied to decision-making processes.
Leadership Team Engagement: The research is structured in a way that facilitates its distribution and application across various leadership roles within the client’s organization.
Expert Research Team: Our team of advisors are seasoned experts in their respective fields, ensuring that the research is both comprehensive and credible.
Customized Reporting Format: The project output includes detailed, well-structured reports, summaries, and presentations as per the client’s preference.
Strategic Support and Consultation: Along with the written deliverable, we offer strategic support and consultation to help interpret the findings and implement the recommendations.

Ideal Clients:

Companies looking to make informed technology buying decisions.
Organizations planning to refine their marketing strategies based on solid research.
Businesses seeking to support their corporate narrative with factual, researched data.

Key Benefits:

Provides a deep and broad review of specific topic areas relevant to the client’s business needs.
Enhances decision-making with data-driven insights.
Supports a range of business objectives, from marketing to strategic planning.
Saves time and resources by delivering comprehensive research tailored to the client’s requirements.

Actionary’s Written Research Project is a crucial tool for businesses that rely on thorough, validated research to guide their strategic decisions. Whether it’s informing buying decisions, shaping marketing strategies, or supporting the company’s narrative, our service delivers insights that are both profound and directly applicable to your business goals.

An in-depth assessment to customize the Actionary Written Research Project to the client’s specific needs follows an initial consultation. Book an Inquiry or Connect Now.

Deliver Memorable Events: Adopt a theme that resonates with the market and buyer needs. Shape extraordinary, high-value, experiences with impactful presentations including executive keynotes. Back up key points with tailored research, messaging architecture and media design and production.
Create Powerful Messaging: Architect messaging that will resonate with target audiences and help every employee stay on point. Pressure-test pillars for key product differentiation, problems solved and customer value. Connect the dots and integrate messaging into explainer videos, website content and analyst briefings.
Define a New Market: Demonstrate to the world how progressive your company is as a disruptive innovator. Create a new category, defined by a need no other vendor is or can satisfy, right now.
Disrupt Through Innovation: Define a disruptive innovation strategy. Innovate faster and lead the market based on differentiation. Connect better with the research and influencers. Improve buy-in by leadership peers, CEO and the board.
Be Visionary: Create or improve on vision and mission statement. Shape the story to better address the needs of customers, partners and the analyst community. Redefine the market perception of your company. Change the landscape or create a new category.
Know Your Market: Deepen understanding on relevant market insights and improve leadership awareness of threatening competitive movements. Leverage unfiltered and personalized perspectives on relevant vendors. Improve investment and procurement decision making.
Deliver on Strategy Goals: Leverage ideas and insights, that reflect market conditions and challenges, in a coherent strategy that is actionable at the corporate and business unit levels. Coordinate across the c suite to accelerate execution of planning and implementation.
Improve Lead Generation: Do better in branded research and separate demand creation from demand collection to grab mindshare and deliver on ambitious lead gen goals. Up-level your approach to video productions and interviews, audio podcasts, live and social events, and content syndication for highly engaged, hand-raising responses to your outreach.