How It Works
Time is dedicated to reviewing existing journeys and related content. We'll consider every step and the technology to support it. We'll then leverage research to inform an information share on how customers feel about journeys and what they actually want. This will set up an afternoon of hands-on activities to fashion the future of customer engagement for your company. We'll build journey maps for key engagement types in the workshop.
What You Get
- Experience-Centric Journey Mapping: Analysis and mapping of customer journeys. We'll assess how each step in the journey affects customer emotions and perceptions.
- Staff Experience Enhancement: Improvements in the customer journey that positively impact staff efficiency, satisfaction, and engagement.
- Customer Feedback Integration: A strategy to utilize ongoing and iterative customer feedback to continuously drive journey improvements.
- Actionable Improvement Strategies: Practical solutions that benefit customers, staff and business unit leaders.
Key Takeaway
The effectiveness of customer journeys can only truly be measured by how customers and staff feel, at every step. A workshop that discovers more about existing journeys and how to improve them guarantees more positive engagement experiences. Turn customers into advocates of your brand.
Key Benefits
- Stronger customer connections.
- Improved growth through enhanced customer loyalty and advocacy.
- Emotional driver insights to inform forward-looking strategies.
- Improved staff retention and a more positive workplace environment.