Research Program

Put Research to Work

The Actionary Research Program addresses the evolving challenges and opportunities in the analyst industry, offering a tailored approach to harnessing research insights for business transformation. As the analyst industry races to develop new frameworks and methodologies for a rapidly changing work environment, companies are inundated with an abundance of information. This program is meticulously designed to sift through this information overload, extracting insights that are critically relevant to a company’s specific goals and ambitions. Actionary’s expertise lies in customizing research to meet the unique needs of each business, ensuring that the wealth of existing research is effectively utilized to inform and guide strategic decisions.

This comprehensive program encompasses various aspects, including preparation for analyst or strategy engagements, delivering impactful briefings and roadmap updates, maximizing the benefits of Gartner and Forrester MQ/Wave research, and providing support for Analyst Relations teams. Additionally, the program offers assistance in creating and executing influential industry analyst events, among other services, all aimed at driving transformative change for the company.

Key Components:

Tailored Research Utilization: Aligning existing research with the company’s specific goals and ambitions.
Analyst Engagement Preparation: Helping businesses prepare for impactful analyst or strategy meetings.
Briefings and Roadmap Updates: Guidance on delivering compelling briefings and updates.
Gartner and Forrester MQ/Wave Research Optimization: Maximizing the value of engagement with key research reports.
Analyst Relations Support: Offering strategic advice and support for Analyst Relations teams.
Industry Analyst Event Execution: Assisting in the creation and execution of effective industry analyst events.

Ideal Clients:

Companies seeking to leverage research insights for strategic decision-making.
Businesses looking to enhance their engagements with industry analysts.
Organizations aiming to maximize the impact of their analyst relations and industry events.

Key Benefits:

Access to tailored research insights that directly align with company objectives.
Enhanced preparedness and impact in analyst and strategic engagements.
Effective utilization of key industry research reports for strategic advantage.
Strategic support for Analyst Relations teams in navigating industry dynamics.
Comprehensive guidance for hosting impactful industry analyst events.

The Actionary Research Program is essential for businesses looking to navigate the complex landscape of industry analysis and research. By distilling a vast array of research into actionable insights and offering strategic guidance across various facets of analyst engagement, this program empowers companies to transform industry research into a valuable tool for driving business growth and achieving strategic goals. With Actionary, companies can effectively harness the power of industry analyst relationships and insights to catalyze transformative change.

An in-depth assessment to customize the Actionary Research Program to the client’s specific needs follows an initial consultation. Book an Inquiry or Connect Now.

Increase Company Valuation: Increase the perceived and inherent value of an established company. Accelerate relevance and alignment to industry and technology trends. Tell the world a better story and have more impact when advising financial analysts.
Create Powerful Messaging: Architect messaging that will resonate with target audiences and help every employee stay on point. Pressure-test pillars for key product differentiation, problems solved and customer value. Connect the dots and integrate messaging into explainer videos, website content and analyst briefings.
Define a New Market: Demonstrate to the world how progressive your company is as a disruptive innovator. Create a new category, defined by a need no other vendor is or can satisfy, right now.
Create Exciting Roadmaps: Define a powerful, publishable roadmap that reflects customer feedback, key research and essential developments and trends. Validate strategy with guidance from industry experts who understand resource constraints and prioritization. Learn how to fashion roadmaps that speak to internal and external audiences, including pre- and post-sales and the analyst community.
Be Visionary: Create or improve on vision and mission statement. Shape the story to better address the needs of customers, partners and the analyst community. Redefine the market perception of your company. Change the landscape or create a new category.
Improve Analyst Engagement: Build better analyst relationships and positively influence perception. Learn key strategies for improving briefings, inquiries, events and strategy days. Discover what--and who--is missing from your research survey process. Get the most out of your investment by understanding the relationship between various reports and methodologies.
Know Your Market: Deepen understanding on relevant market insights and improve leadership awareness of threatening competitive movements. Leverage unfiltered and personalized perspectives on relevant vendors. Improve investment and procurement decision making.
Deliver on Strategy Goals: Leverage ideas and insights, that reflect market conditions and challenges, in a coherent strategy that is actionable at the corporate and business unit levels. Coordinate across the c suite to accelerate execution of planning and implementation.
Create Valued Experiences: Workshop customer journey needs to inform a strategy and execute on it. Enable consistent personalized customer journeys that align with brand values. Understand Customer Effort Score (CES) and, its evolution, Customer Value Score (CVS).
Do Better In Branded Research: Get help from an analyst who knows the intricacies of the process. Deliver killer briefings, demo's and roadmap updates. Get more from Gartner and Forrester MQ/Wave research with engagement in regular team calls, guidance, and hands-on review.

Actionary Strategy Day
Learn everything you need to know about your industry.

Actionary Strategy Day tailored products:

SWOT Analysis

Strategy Content Review

Presentation Review

Language Review

Landscape Review

Trends Review

MQ or Wave Project
Better survey responses, better analyst events and better analyst relationships.

MQ or Wave Project tailored products:

Analyst Engagement Optimization

Document Review

Content Co-Writing

RFP/I Review

Presentation Review

Demo Review

Product Review

Language Review

Analyst Strategy Day Prep
Half-day workshop on material preparation, messaging and improving content for a better analyst engagement.

Inquiry
Talk about a challenge or an ambition with an Actionary advisor.

Written Research Project
Commissioned research to understand specific technology and markets for a specific ambition.

Written Research Project tailored products: