MQ or Wave Project

Develop The Optimum Gartner and Forrester Partnership

Actionary’s Gartner Magic Quadrant and Forrester Wave Research Project is expertly crafted to enhance your company’s performance with influential branded research providers. While the concept of improving survey responses may seem straightforward, the project delves deeper, involving significant effort and dedicated time to work closely with your teams. Our approach ensures that every word in your submissions counts and is impactful. We focus on building strong relationships and open communication with analysts, simplifying their work and thereby fostering a positive perception of your company.

Key Components:

Delivering Killer Briefings: We guide you in creating compelling and concise briefings, demos, and roadmap updates that capture the attention and interest of analysts.
Enhanced Engagement: Includes active participation in regular team calls and provides hands-on guidance and review of your interactions with Gartner and Forrester.
Building Analyst Relationships: We emphasize the importance of building strong, communicative relationships with analysts, offering strategies to make their evaluation process easier and more favorable towards your company.
Navigating Branded Research: Our team helps you understand and navigate the complexities of Gartner’s Magic Quadrant and Forrester’s Wave research processes, enhancing your company’s positioning and visibility.
Becoming Part of the Ecosystem: We assist you in becoming an integral part of the branded research ecosystem, thereby increasing your influence and standing within the industry.

Ideal Clients:

Technology companies seeking to improve their positioning in Gartner Magic Quadrant and Forrester Wave reports.
Organizations looking to enhance their visibility and credibility in the tech market.
Companies aiming to build effective relationships with industry analysts.

Key Benefits:

Maximizes the impact of your company’s submissions to branded research reports.
Enhances the perception and understanding of your company among key analysts.
Provides expert guidance in crafting briefings and updates that stand out.
Strengthens your company’s position within the Gartner and Forrester ecosystems.

With Actionary’s Gartner Magic Quadrant and Forrester Wave Research Project, your company gains a strategic ally in navigating the complexities of branded research. Our dedicated approach not only helps in enhancing your submissions but also in building valuable analyst relationships and cementing your place in the industry ecosystem. This project is not just about improving survey responses; it’s about elevating your company’s profile in the tech world.

An in-depth assessment to customize the Actionary MQ or Wave Project to the client’s specific needs follows an initial consultation. Book an Inquiry or Connect Now.

Increase Company Valuation: Increase the perceived and inherent value of an established company. Accelerate relevance and alignment to industry and technology trends. Tell the world a better story and have more impact when advising financial analysts.
Create Powerful Messaging: Architect messaging that will resonate with target audiences and help every employee stay on point. Pressure-test pillars for key product differentiation, problems solved and customer value. Connect the dots and integrate messaging into explainer videos, website content and analyst briefings.
Define a New Market: Demonstrate to the world how progressive your company is as a disruptive innovator. Create a new category, defined by a need no other vendor is or can satisfy, right now.
Disrupt Through Innovation: Define a disruptive innovation strategy. Innovate faster and lead the market based on differentiation. Connect better with the research and influencers. Improve buy-in by leadership peers, CEO and the board.
Create Exciting Roadmaps: Define a powerful, publishable roadmap that reflects customer feedback, key research and essential developments and trends. Validate strategy with guidance from industry experts who understand resource constraints and prioritization. Learn how to fashion roadmaps that speak to internal and external audiences, including pre- and post-sales and the analyst community.
Be Visionary: Create or improve on vision and mission statement. Shape the story to better address the needs of customers, partners and the analyst community. Redefine the market perception of your company. Change the landscape or create a new category.
Improve Analyst Engagement: Build better analyst relationships and positively influence perception. Learn key strategies for improving briefings, inquiries, events and strategy days. Discover what--and who--is missing from your research survey process. Get the most out of your investment by understanding the relationship between various reports and methodologies.
Improve Lead Generation: Do better in branded research and separate demand creation from demand collection to grab mindshare and deliver on ambitious lead gen goals. Up-level your approach to video productions and interviews, audio podcasts, live and social events, and content syndication for highly engaged, hand-raising responses to your outreach.

Analyst Engagement Optimization
Like being "press-trained" get the best out of analyst engagements.

Document Review
Say the things that need to be said and know how you should be saying them.

Content Co-Writing
Let's join forces to write something disruptive and compelling.

RFP/I Review
Do better with buying ambitions or improve clarity and relevance as a seller.

Presentation Review
Cleverly architect presentations and tell stories to inspire key audiences.

Demo Review
Create the demo that clinches the deal or that inspires an audience of brand fans.

Product Review
Review How Your Technology Stacks up Against the Rest.

Language Review
Be relevant by making every single word count.