The Importance of Knowing Your Customer: How Personal Touches Drive Buying Decisions
In today’s ultra-competitive marketplace, personalization isn’t just a smart marketing move—it’s the magic ingredient that should be added to every interaction.
Voice of the Customer Programs Need to Become Proactive
Everyone has some form of feedback program in place. Most, however, are to put it politely “lacking in sophistication and provide little if any value”. I am perplexed that in…