Internal knowledge about customer engagements is fragmented across departments. Recent advances in artificial intelligence (AI) make it feasible to analyze UCaaS-enabled internal conversations at scale to understand how internal teams interpret, discuss, and act upon customer-related issues. Introducing Voice of the Business Voice (VoB).
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Latest Published Research
Solve The Deep-Rooted Strategy Problem Affecting Marketing and Sales
Sustainable business success is built on strategic alignment, organizational design, and execution excellence. Many companies turn to Sales or Marketing adjustments when growth stalls, but these are often symptoms of a deeper strategy problem. Without a clearly defined corporate vision, a structured approach based on strategic execution goals, and alignment across departments, businesses risk declining relevance and related revenues. This research explores why execution fails, how to diagnose the root causes, and what leaders must do to transform strategy into sustainable growth.
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