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MQ or Wave Project

  • 2 min read

MQ or Wave Project

Develop The Optimum Gartner and Forrester Partnership

Improve your company’s standing in Gartner’s Magic Quadrant or Forrester’s Wave reports by perfecting the language, aligning with research and helping the analyst in the right ways.

How It Works

While the concept of improving survey responses may seem straightforward, there are a lot of moving parts to consider. The response starts way before writing the answer to a question. We spend many hours evaluating every piece of content, public and distilled for the research.

We start by digging into the specific requirements of each analyst firm, then help you craft RFI responses that clearly communicate your differentiators and align with criteria. Particular detail is teased out regarding perception of the company and products. We provide hands-on and specific guidance in how to answer questions to help the analyst. We help to develop some appreciation for what the analyst has to go through so as to improve the ways in which you can help.

As the project progresses we'll share lots of insights with the team on how to improve submitted responses and media. We improve how well you're perceived generally, beyond the survey.

What You Get

  • Feedback Incorporation: Expert analysis and recommendations based on previous report outcomes and submissions is provided.
  • Customized RFI Development: Building on a deeper RFI review we'll provide hands-on guidance on how to improve every single answer. Every aspect of your company is reviewed in how you go to market through every word you want to share. We'll help avoid seriously impactful land-minds and help sharpen what matters most.
  • Better Aligned Briefings: Guidance on how to create compelling and concise briefings, demos, and roadmap updates that capture the attention and interest of analysts as you move forward on a multi-year improvement strategy.
  • Ongoing Engagement: Active participation in regular team calls continues throughout the process and following. Insights on how to build strong, communicative relationships with analysts, is baked right in.
  • Competitive Differentiation: Insights to highlight your unique value proposition in crowded markets is harder in branded research. We'll help you to figure that out to get the best possible outcome.

Key Takeaway

Gain a strategic ally in navigating the complexities of branded research. Enhance your submissions and build valuable analyst relationships.Elevate your company’s profile in the world.

Key Benefits

  • Enhanced strategic communications
  • Better alignment with analyst criteria
  • Sustainable competitive advantage
  • Stronger market perception

Book an Inquiry or Connect Now to talk about a MQ or Wave project.