November 2, 2023
Loyalty management has moved on from the days of rewards and campaigns offered by your local supermarket. It’s now a fundamental component of a successful customer experience strategy for both business and consumer buyers. Two weeks ago I had the chance to…
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November 1, 2023
Everyone has some form of feedback program in place. Most, however, are to put it politely “lacking in sophistication and provide little if any value”. I am perplexed that in 2023, after almost two…
October 24, 2023
The global experience economy is projected to reach $12 trillion by 2028, up from $5.2 trillion in 2019. It’s time for your technology to realize this potential. In the last decade we’ve seen a…
October 24, 2023
CMO's are more technical, strategic leaders that help the c suite work better together. The evangelist on stage and a leader who inspires the company team. It's the era of the Super CMO.
July 7, 2023
In a recent report, McKinsey perfectly captures the need for an improved customer experience in today’s marketplace: “The recent shifts in consumer behaviors and expectations brought about by COVID-19 are forcing companies to change how they…